About Us

The Details In Retail concept was developed by Paul Bensman, an experienced commercial real estate broker who has been active in all aspects of retail for over 30 years. 

His talent for adapting to changing market conditions led him to develop a strategy which would allow smaller retail brokers to leverage themselves as part of a larger group – the Details In Retail Broker Network – designed to offer an elevated level of service for smaller retail clients.  As a member of several broker networks in the past, he knew there was more that could be done to make a network truly valuable to both brokers and retailers.

Bensman fine-tuned the model of a value-added broker with his own commercial brokerage in the Metro Detroit/Southeast Lower Michigan market. Based on his continuing success in this tough market, he’s decided to take the concept to the next level and build a nationwide network. Over the next few months, Bensman and his team will build a network of brokers throughout the United States - a network which specializes in helping franchisors and other national retailers save time and money as they expand into new markets.